Velocity Reviews ("we," "us," "our") provides review generation and online reputation management for local businesses.
This notice explains how we collect, use, and protect personal information across three groups: visitors to our website, the businesses we work with ("Clients"), and Clients' own customers who may receive communications through our service ("End Customers").
We're based in Edmonton, Alberta, and this policy is built around Canadian privacy law.
What we collect: contact and business information you give us, billing information (via a third-party payment processor), and — where a Client engages us — their customers' basic contact details for the purpose of sending communications on the Client's behalf.
Do we sell data? No.
Do we gate or fabricate reviews? No. We don't screen who receives a request based on predicted sentiment, and we don't generate, buy, or incentivize reviews.
Who do we share with? A limited set of service providers required to operate the platform, never sold or shared beyond that.
Your rights: access, correction, deletion, and consent withdrawal, primarily under Alberta's PIPA and Canada's PIPEDA.
Table of Contents
Information We Collect
Customer Contact Information Provided by Clients
Payment Information
How We Use Information
Legal Basis for Processing
Case Studies and Marketing Use
Who We Share Information With
Third-Party Platforms
Cookies and Tracking
AI-Assisted Features
Contact Us
How Long We Keep Information
How We Protect Information
Children's Privacy
Your Privacy Rights
SMS and Mobile Messaging
Changes to This Notice
1. Information We Collect
Directly from you, when you reach out through our website, sign up as a Client, or contact us for support — typically your name, email, phone number, business name, and anything you share with us in the course of that interaction.
2. Customer Contact Information Provided by Clients
Where a Client engages our service, they may provide us contact details for their own customers so we can send communications on their behalf. Clients are responsible for ensuring they had the legal right to collect and share that information with us.
All communications we send are handled consistent with applicable Canadian law, including Canada's Anti-Spam Legislation (CASL) — this includes respecting consent requirements and honoring opt-out requests. We do not screen or filter who receives a request based on predicted sentiment; every eligible customer is treated the same way.
3. Payment Information
Billing is handled by a third-party, PCI-compliant payment processor (Stripe). We do not store full payment card details ourselves. Stripes Privacy Policy: https://stripe.com/privacy
4. How We Use Information
To operate the service, including communicating with a Client's customers on their behalf, monitoring and responding to reviews, processing payment, supporting Clients, and meeting our own legal and accounting obligations.
We do not use End Customer information for any purpose beyond the specific service a Client has engaged us for, and we do not use it to build our own marketing lists.
5. Legal Basis for Processing
We process personal information where we have a valid basis to do so, which in Canada generally means consent, contractual necessity, legal compliance, or legitimate business interest, balanced against your rights. This section will be updated to reflect applicable bases as we serve Clients in other jurisdictions.
6. Case Studies and Marketing Use
We may use certain business-related information to create case studies or marketing materials about our Services. This may include:
Client business name
Logo
Publicly available reviews
Testimonials
High-level performance results such as increased review volume
If you prefer not to have your business included in marketing materials, contact [email protected].
7. Who We Share Information With
We use a limited number of third-party service providers to operate the platform, including for payment processing, customer communication, and interaction with review platforms such as Google. These providers process information only as needed to perform their function for us, we don't sell information to them or anyone else, and we don't share it beyond what's needed to deliver the service.
8. Third-Party Platforms
Reviews live on platforms we don't control, such as Google. Those platforms can remove, modify, or hide reviews at their own discretion, and we can't guarantee a review's visibility or permanence once posted.
9. Cookies and Tracking
Our website doesn't currently use analytics or advertising tracking. If that changes, this section will be updated with specifics and, where required, a cookie consent notice.
10. AI-Assisted Features
We may use AI tools to assist with certain tasks, such as helping draft responses to existing reviews. A human reviews AI-assisted output before it's used publicly. AI is not used to generate or fabricate reviews.
11. Contact Us
You can reach us by email at [email protected], phone at (780)-245-2496 during our publicly posted business hours on Google, or if necessary, you can reach us physically by mail at 28 Grand Meadow Crescent NW, T6L 1A2 Edmonton, AB, additional contact methods include our contact form on our site, or booking a scheduled call through our call-to-action buttons on the home page.
12. How Long We Keep Information
We retain personal information only as long as necessary to provide the service, meet legal or accounting obligations, or resolve disputes, after which it is securely deleted or anonymized. You can request earlier deletion at any time, subject to any legal retention requirements.
13. How We Protect Information
We rely on reputable third-party providers that maintain their own strong security practices, and we limit access to personal information to what's needed to deliver the service. No system is completely secure, but we take this seriously and will notify affected parties as required by law if something goes wrong.
14. Children's Privacy
Our service is built for businesses, not individuals under 18, and we don't knowingly collect information from minors. If you believe we've collected a child's information, contact us and we'll remove it.
15. Your Privacy Rights
If you're in Canada, under Alberta's Personal Information Protection Act (PIPA) and, where applicable, the federal PIPEDA, you generally have the right to access, correct, or request deletion of personal information we hold about you, and to withdraw consent for future collection, use, or messaging. You may also complain directly to us, or to the Office of the Information and Privacy Commissioner of Alberta.
As we begin serving Clients in other jurisdictions, this section will be expanded to reflect applicable local rights.
To exercise any right above, contact us using the details in §17. We may need to verify your identity first.
16. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
By providing your phone number and opting in, you consent to receive SMS notifications and updates from Velocity Reviews. Message frequency varies. Standard message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.
17. Changes to This Notice
We may update this policy as our service or applicable law changes. We'll post the updated version here with a new "Last Updated" date, and material changes will be communicated to active Clients directly.
